Who I Am

Seeker. Storyteller. Healer.

I’m a mama of 5 who has studied the science of happiness along with movement, holistic nutrition, and various forms of ancient healing arts. As a seeker, a healer, and a storyteller, it is my calling to support moms on the decades-long trajectory of parenting. 

While I’ve spent the past 11 years refining a recipe for wellbeing I call WHOLE in Motherhood, I realize an expert voice suggesting you should be or do any more than you already are merely adds to the exhaustion and overwhelm you feel (I’ve been there). Through written word, one-on-one mentoring and group guidance, I create sacred space with the power of vulnerability, deliver science through storytelling, and activate healing through art and ancient wisdom. 


In motherhood, there is no clear way

to define success

 and a million ways to fail. 

Therein lies a million opportunities

to gain resilience and grow.


I believe there is no rhyme or reason to love, no perfect way to nurture. Showing up with love is what makes us all enough, but first we must give that love to ourselves. Therefore, I guide my clients to deepen self-understanding, cultivate mindfulness and expand spirituality to illuminate her highest Self.

Work With Me

Motherhood. Wellbeing. Spiritual Growth

It is a deep sense purpose that brings stamina to parenting, and we claim it by overcoming fears and obstacles, and breaking free of the old patterns no longer serving us. Together, we write a strengths-based parenting manual and design a life worth living where our dreams and children can coexist. 


If becoming a mom is a catalyst for spiritual enlightenment then, I am a midwife of hope, illuminating a pathway of self-discovery. It is my honor to lead women from fear to WHOLE, where we rise, heal, grow, and flourish not in spite of, but because of what happens in the motherhood experience.

I work with clients one-on-one, and in group setting. Contact me for rates, availability, or a free discovery session. 

Alicia Assad, MAPP

I am yet to uncover

the depth of my strength. 

Mom of Five. Teacher. Intuitive Guide.

My Bio

Alicia Assad, MAPP, is a writer, intuitive guide and consultant specializing in spiritual growth and transformation.

A mom of five sharing stories on resilience, motherhood and adventure, Alicia brings a holistic approach to well-being that is a synergy of her experience as a professional dancer, along with her studies of holistic nutrition and the science of happiness at University of Pennsylvania, where she was one of the first 100 students to earn a Master of Applied Positive Psychology. 


As Miss New Jersey, Alicia was the youngest contestant in the Miss America 2002 Pageant and recipient of the Overall Elegance & Lifestyle award. A former Radio City Rockette, she earned her BS in Arts Administration and Dance Minor at Wagner College. She is certified in Pilates, Health Coaching, Reiki & and Color Therapy. A two-time runner of the NYC Marathon, she is a devoted practitioner of yoga, meditation, and various energy healing traditions.


Through a decade of motherhood, Alicia has applied the science and ancient wisdom she has studied not only to navigate things like postpartum anxiety, pregnancy loss, and her son’s life-threatening burn injury, but to thrive in the aftermath of adversity. WHOLE in Motherhood: Science-based Spirituality for Moms was born of that journey. Striving to be Well-nourished, Hopeful, Open, Loving, & Engaged is a recipe for hope, the pathways to flourishing in a life of meaning and purpose. 


After moving from New York to Hong Kong to Jackson Hole, Alicia feels “home” in the mountains with her husband, five children, and two rescue dogs.


“‪If you are seeking someone to guide you in your quest for purpose, balance, ritual or simply exploring the many roles you play as a woman - Alicia is your dream weaver and coach.”

-Kristin Gregory Meek, Founder & CEO WYLD Leadership 

“‪In my mind’s eye, Alicia, is one of the leading voices around motherhood, a Goddess.”

-Elaine O'Brien, PhD

“Alicia's posts are like sacred script. I hang on every word.And they ring as true now as I mother my older children as they do for those in the newborn stage.

Astounding, profound, inspiring.”

-Tracey Clark, Author, Photographer, Teacher

“‪Alicia is the Prose Laureate of Motherhood.”

-Eleanor Chin, MAPP, CEO Clarity Partners Coaching & Consulting

©2020 by ALICIA ASSAD.